Response #8 Crowdsourcing Friend or Foe?

In Uncategorized on November 11, 2009 at 6:22 am


The buzz about “crowdsourcing”  comes with good and bad opinions. I first was introduced to this problem solving source when I attended a social media MeetUp a couple months ago. The host asked a couple of start-up social media businesses in the area to share their experiences with social media and running a digital company.

I was most intrigued by GeniusRocket, which we discussed in class last week so it doesnt count 🙂  But what opened my mind about this new tech/ cost saving phenomenon was the fact that anyone could help a business fulfill a certain task without even meeting. Whether it’s a stay-home mom or part-timer, their efforts, costs much less than paying traditional employees and adds the view of someone from the outside. Instead of outsourcing the tasks they have now opted to crowdsourced which saves money and time.

One site which I was reading about was InnoCentive which was founded in 2001. This was the first global web community for open innovation, enabling scientists, engineers, professionals and entrepreneurs to collaborate to deliver breakthrough solutions for innovative R&D-driven organizations.

InnoCentive Seekers are the businesses, non-profits, individuals who submit Challenges to the InnoCentive Marketplace where Solvers, a number of engineers, scientists, inventors, business people are invited to solve them in return to receive financial awards to the winning submission. By the success of this business I feel that it is very useful and they get credibility by having some well-known InnoCentive’s Seekers such as Procter & Gamble, Avery Dennison, Eli Lilly and Company, GlobalGiving and The Rockefeller Foundation.

Another crowdsourcing site which I think is unique and trendy is Poptent a community of filmmakers (and actors, comedians, grips, animators and more!) who are connecting to each other and to companies that want to pay them for their talents.

Poptent members are the people who come to the site to find ways to make money by building a portfolio, collaborate with other creators and find brands they can help. Like the site explains, Poptent brands are seeking new ways to reach their consumers and create new audiences. Creating the trends by tapping the source of these trend setters first is one of their biggest advantages.


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